334 Keywords In Google's Top 10 For Zenith School Of Foreign Languages

The client

Zenith School of Foreign Languages teaches German, French, English and IELTS preparation. The school wanted its course pages found in search and its ad spend to reach people ready to book a demo class.

What we did

• Built a landing page for each main course, starting with German and English, and linked the batch pages from Google's sitelinks.
• Rewrote the blog around the questions students ask before they enrol, such as what a German course costs in India.
• Published free study material as downloadable PDFs: an IELTS cheat sheet, a practice reading test with answers, and German workbooks from A1 to B2.
• Ran Google Ads for the German, IELTS and spoken English courses, and researched French-language markets abroad (Algeria, Morocco, Lebanon and Europe) before spending there.

Results so far

In the first month of on-page work, impressions rose 43% and ranking keywords went from 395 to 584, with 334 now in Google's top 10, up from 220. Impressions for searches that do not name the school rose 80%, and 17 of those searches return a Zenith page on page one.

ChatGPT already recommends Zenith's course pages, and the visitors it sends engage more than those from Google: 68.9% of ChatGPT sessions are engaged, against 58.5% from Google search.

What the client said

The new pop-up is working really well. We've had several good-quality leads from it already. (Pooja, Zenith School of Foreign Languages)