Generative engine optimisation
GEO agency in New Delhi
Buyers across Delhi NCR now ask AI engines for a shortlist before they call anyone. We work the sources those engines cite and report every month on how often they name you.
- Generative engine optimisation
- AI search optimisation
- ChatGPT, Gemini and Perplexity
- Google AI Overviews
Trusted by
GEO across Delhi NCR
Delhi's market spreads across New Delhi, Gurugram and Noida, and buyers ask for providers in each by name. An engine that only sees New Delhi on your site and listings may leave you out of an answer about Gurugram, even if you serve it every day.
Buyers here include government bodies, policy groups and the corporate offices clustered across the NCR, and they tend to ask engines to compare providers' experience. Case studies, coverage and directory profiles that name you are what those answers cite.
So GEO in Delhi covers two things: showing engines exactly which parts of the NCR you serve, and earning mentions in the sources your buyers' questions lead to.
Sources we check first in New Delhi
To an engine, Delhi, Gurugram and Noida are separate places. A buyer in each can get a different answer, so we check the sources for every part of the NCR you sell in.
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Listings
Google Business Profile for each location you serve from, plus Justdial and IndiaMART, which list Delhi, Gurugram and Noida separately.
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Press
Hindustan Times and The Economic Times for business coverage, and Inc42 and YourStory for the startups based in Gurugram and Noida.
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Registers
The Ministry of Corporate Affairs register and your GST registration. Their name and address are what your listings have to agree with.
The audit then shows which of these turn up in the answers your buyers get, and what else the engines cite in your category.
How we run GEO in New Delhi
In the NCR we start by listing every location you serve from and testing each one on its own, because Delhi, Gurugram and Noida get their own answers.
We track ChatGPT, Gemini, Perplexity, Claude, Copilot and Google's AI Overviews and AI Mode, and put your question set to each of them every month.
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Visibility Baseline
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Source Mapping
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Crawler Access
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Entity Consistency
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Quotable Content
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Earned Coverage and Monthly Reporting
What runs alongside GEO
GEO sits on top of the basics. An engine has to reach your pages and read them before any outside source can vouch for you, so we run the three together.
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GEO
We test the questions buyers across Delhi NCR ask, see which companies and sources each engine returns, and work the sources that decide your category.
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SEO
Rankings still feed the answers. Google's AI Overviews draw on pages in its own index, and ChatGPT and Perplexity search the web before they answer, so the pages that answer your buyers need to rank in New Delhi as well.
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Web Development
AI crawlers get blocked by accident more often than on purpose, through robots.txt, a firewall rule or a bot-protection default nobody chose. We check that GPTBot, ClaudeBot and PerplexityBot can reach your site and that every page says plainly what it is.
What you get every month
All four are yours to keep, whether or not you stay with us.
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The question set
20 to 30 of your buyers' real questions, agreed with you at the start and put to every engine each month.
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The citation log
Every answer, the companies it named and the sources it cited, recorded month by month.
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The source scorecard
Each source that decides your category, where you stand on it, and what it takes to get onto it.
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The monthly report
Your share of citations against the companies you compete with, what changed, and the work planned for next month.
What we check by category in New Delhi
Each category has its own registers and review sites. In New Delhi, these are the records an engine can use to confirm a company is what it says it is.
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Law firms
Bar & Bench and LiveLaw report on matters in the Delhi High Court and the Supreme Court, and a partner named in those reports is easier for an engine to place. Bar Council of Delhi enrolment and the India rankings come next.
Law firm marketing in New Delhi -
Real estate
Projects in Delhi, Gurugram and Noida register with three authorities: RERA Delhi, Haryana RERA and UP RERA. A developer selling across the NCR has three records to keep in line.
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Education and coaching
Students ask by course and locality, so a coaching brand needs each centre listed on its own, with Shiksha, Careers360 and Google profiles that agree.
Why New Delhi businesses work with us
We run the same GEO framework from every office, adjusted for the sources that decide your category in New Delhi.
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We wrote the book on it
Our founder Pawan Khatri's GEO for Law Firms, published in July 2026, sets out the framework we run for every client, whatever the category.
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Reporting you keep
You get the question set, the citation log and the source scorecard, and they stay yours. If six months of work has not changed how often the engines name you, your own reports will show it.
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An office in New Delhi
We work from DLF Prime Towers in Okhla Phase I, a short drive from Gurugram and Noida.
Start with a free GEO audit
We put 20 to 30 of your buyers' questions to ChatGPT, Gemini, Perplexity and Google's AI answers, then send you who got named, which sources were cited, and anything said about you that was wrong.
GEO in New Delhi: common questions
We serve Gurugram and Noida as well. How do engines know?
Only if you tell them in the places they read. Your site, Google Business Profile and directory listings need to name the areas you serve, and name them the same way. Otherwise an engine answering a question about Gurugram has no reason to include you.
Do Hindi questions matter for AI answers?
For some categories they do. A buyer who asks in Hindi or Hinglish gets an answer built from different sources than an English question, and a company with only English pages can be missing from it. We add Hindi questions to the set when your buyers ask them.
How much does GEO cost in New Delhi?
Our GEO engagements start at $2,000 a month. The price depends on how many engines and questions we track and how much earned-coverage work your category needs. The audit that starts it is free.
Do you work with businesses outside New Delhi?
Yes. The same work covers Gurugram, Noida and the rest of the NCR, and if you sell across India we track each market with its own question set. We also have offices in Mumbai and Bengaluru, and in Dubai, Toronto and New York.
How does GEO work in India?
The same way it works anywhere, with Indian sources. Engines answering a question about Indian providers read Indian directories, reviews and business press, so we map those for your category, make your company details match your registered name, and track the questions your Indian buyers actually ask.
Our New Delhi office
DLF Prime Towers, Pocket F, Okhla Phase I, New Delhi, India
Find out how often AI engines name you in New Delhi
We start with a free audit: your buyers' questions put to ChatGPT, Gemini, Perplexity and Google, and a record of who gets named today.
Get your free GEO audit