PPC For Law Firms That Drives Qualified Case Enquiries, Not Wasted Clicks

Legal PPC has the highest click costs in Google Ads, strict bar advertising compliance requirements, and longer client decision cycles. Generic PPC playbooks lose money fast in the legal vertical, which is why we run campaigns built specifically for law firms.

Most clients start receiving enquiries within the first week of launch. The first 30–60 days are spent optimising keywords, ad copy, and landing pages to lower cost per lead and improve case quality.

Budgets vary by practice area and jurisdiction. Personal injury or immigration may need $5,000–$25,000+ per month to compete, while niche practice areas can perform with $1,500–$3,000. We size budget against your target cost per signed case.

Yes. Where LSAs are available for legal services, we manage Google Screened verification, profile setup, lead disputes, and bid optimisation alongside your Google Ads and Microsoft Ads campaigns.

We build them. Sending paid traffic to your homepage or a generic services page is the fastest way to waste ad spend. We design dedicated, practice-area landing pages tuned for conversion and bar compliance.

Every ad, extension, and landing page is reviewed against the advertising rules of your bar or regulator. We handle required disclaimers, prevent prohibited claims, and document compliance for your records.

We measure cost per qualified lead, cost per signed case, and return on ad spend, not impressions or clicks. Every metric is tied back to the keyword, ad, and landing page that produced it.

We limit overlap. Within the same practice area and geography we operate on a first-come, exclusive basis and disclose any potential conflicts before engagement.

Yes. Many of our clients pair PPC with SEO so they capture immediate leads through paid while building durable organic visibility. Both channels share keyword research and landing page assets to reduce duplication.