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About

Pawan Khatri

Pawan Khatri

Founder

Website

Konan & Spade's law-firm arm works only with firms. Every engagement, playbook and report is built around how legal clients search and how they decide.

What the arm does

We do three things for law firms: rank you in Google for the practice areas that bring in matters, get you cited by the AI engines people now ask before they search, and build websites that turn that visibility into booked consultations.

Why a separate arm

Legal marketing has its own rules. Ranking factors, directory ecosystems, review platforms and the way prospects vet a firm all differ from a typical business. A dedicated arm means the people on your account already know the jurisdictions, the practice areas and the compliance lines, so the time goes on the work rather than on learning your world.

How we work

  • SEO built on the ranking factors that move legal search
  • GEO so AI answer engines name your firm
  • Websites designed to convert visitors into consultations
  • Reporting measured in enquiries and matters

Case studies

Services That We Provide

Let’s Build Your Law Firm’s SEO Strategy

Book a strategy call

Visibility alone isn’t enough. We focus on what matters: qualified leads, rankings that hold, and SEO performance that compounds. Trusted by law firms across India, UAE, Canada, and the US.

Konan & Spade revolutionized our digital presence. Their expertise in law firm marketing is unmatched, the website, SEO, everything they deliver is top-tier.
Ajmal NadakkalManaging PartnerABS Partners, UAE

Work with us

Engagements starting at

$2,000 / month

Our process:

  1. Schedule a discovery call

    A 30-minute deep dive into your past marketing, your competitors and where you actually want to be cited.

  2. Receive your growth plan

    A tailored strategy naming the right channels, the priorities, and a clear roadmap to get there.

  3. Start getting found

    We hold a kickoff call, implement the plan, and start moving visibility inside the first 30 days.

No decks, no discovery theatre

Tell us where you want to be found

Tell us what you need

Let's talk

Send us the shape of the problem and we will reply within one working day.

Prefer email? [email protected]

let's talk