Luthra and Luthra: A New Website For A Top-Tier Indian Law Firm, Moved Without Losing Its Archive

The firm

Luthra and Luthra Law Offices India was founded in the early 1990s by Rajiv K. Luthra, as India opened its economy, and grew into a full-service firm advising multinational companies on entering and growing in India. Its managing partner is Harry Chawla. It has more than 50 partners, offices in New Delhi, Mumbai, Bengaluru and Hyderabad, 20 practice areas and 30 sectors, and is recognised by Chambers and Partners, Legal 500, IFLR1000 and Benchmark Litigation.

A firm that size publishes constantly. Its WordPress site holds 905 regulatory and deal updates, 202 newsletters, 149 articles and 47 partner profiles, many of them linked from client emails, directory submissions and other sites.

What the firm needed

• A site that reads like the firm. The founder's legacy, the partners and the breadth of the practice come first, ahead of any sales copy.
• No lost work. Years of updates and newsletters were already found on Google and linked from client emails and directory submissions. Every one of those links had to keep working.
• Nothing new to learn. The firm's communications team had to keep publishing the way it already did.
• Bar Council of India rules. Law firms in India may not advertise or solicit work, and the site had to respect that on every page.

What's on the new site

• About: the firm, its leadership and governance, a Legacy page for the founder (August 1957 to May 2023) and a page for the Rajiv K. Luthra Foundation set up in his memory.
• Expertise: practice areas and sectors side by side, each with its own page setting out the firm's experience, representative matters, the partners who lead it and related writing.
• Partners: profiles grouped by designation, from the managing partner down, each with practice areas, recognition and contact details.
• Insights and Newsletters: articles, and newsletters a reader can filter by topic, each with a cover in the firm's colours.
• Updates: regulatory alerts and a Deal Corner, where deal announcements that existed only as images can now be read and searched.
• Careers: openings with an application form, a diversity and inclusion page, and photographs from firm events.

The design takes its two colours from the logo, gold and deep green, with classic serif type throughout. The firm's name appears as Luthra and Luthra on every page, including the older content brought across from the previous site.

Before any page opens, visitors see the firm's caution notice about people impersonating it, then a Bar Council of India disclaimer they accept before reading on.

How we moved the old site without losing it

• Nothing retyped. The new site draws on the firm's existing content library, so every article, newsletter and profile came across as published, and the team still publishes from the same screen as before.
• Old links still work. We matched 1,138 old addresses to their new pages, from old partner pages to publication alerts that now sit under Insights. An old link we did not anticipate is still sent to the right page.
• Reviewed before anyone saw it. The new site ran privately, hidden from Google, from August until launch. Partners checked their own profiles before it went public.
• Content tidied on the way. We loaded practice and sector profiles from the firm's own documents, moved deal lists into Representative Matters, removed outdated branding and changed every “Luthra & Luthra” to the firm's current name.
• New updates appear at once. When the team publishes an update, it is on luthra.com within seconds.
• A launch that could be undone. Every change to the site is checked as it goes live, and reversed automatically if the check fails.

Found on Google and in AI answers

Each page tells Google what it covers and how it should look when shared. Google and AI assistants such as ChatGPT can read the firm's address, offices, practice areas and the authorship of its articles directly from the site.

In the firm's words

“Over the past year, several rounds of discussions, deliberations and refinements have gone into bringing this vision to life.” … “We extend our sincere gratitude to our Leadership, our Managing Partner, Mr. Harry Chawla, … and website development partners, Konan & Spade, for their invaluable support and contributions.”

Where it stands

The new site went live on luthra.com on 6 November 2026, replacing the old one on the same domain with its content carried across. The firm's team publishes to it as before.