TLH Advocates & Solicitors: SEO And GEO That Put Its Insights To Work

The firm

TLH Advocates & Solicitors is a full-service law firm headquartered in Hyderabad, formerly Tatva Legal Hyderabad. Its lawyers publish a large library of insight articles, and the firm wanted that work found by the people searching for it, on Google and in AI answers.

What we do

• Run monthly SEO and GEO on tlh.law: technical fixes, on-page work on practice and partner pages, rewritten meta titles and descriptions, and schema.
• Publish the firm's articles to its insights library, formatted and optimised, and share them on LinkedIn.
• Manage TLH's LinkedIn and Google Business Profile.
• Design the firm's practice newsletters, starting with insolvency and arbitration.
• Report on rankings, traffic and the insights library, with rankings for searches that do not name the firm broken out separately, as the firm asked.

Results

• Search impressions reached 285,537 in a month, up 57% on the month before and about twice the level when the engagement began. Sessions rose 56% the same month.
• 1,780 keywords rank in Google's top ten. Leaving out searches for the firm's name, 3,244 keywords rank, 1,732 of them in the top ten.
• The insights library earned more search clicks than the homepage for the first time: 1,081 clicks across 217 articles in a month.
• Visitors stay 21% longer, 2 minutes 34 seconds on average, across 3.4 pages a visit.
• People searching for a TLH partner by name convert at 3.8%, the highest rate on the site.
• AI assistants have started sending the firm visitors.