Generative engine optimization
GEO agency in Toronto
Toronto buyers now ask AI engines for recommendations, and the answers often mix Canadian and American providers. We work the sources that decide those answers and track every month how often they name you.
- Generative engine optimization
- AI search optimization
- ChatGPT, Gemini and Perplexity
- Google AI Overviews
Trusted by
Making AI answers see you as Canadian
Much of what AI engines read about most categories was written for the US market, so a question from Toronto can come back full of American companies. An engine needs clear signals that you serve Canada: a Canadian address and phone number, Canadian directories and reviews, and prices in Canadian dollars wherever you publish them.
Toronto's professional services, real estate and technology sectors each have their own sources, from industry associations to review platforms, and the list differs by category. Working the wrong ones is how a GEO budget disappears.
GEO in Toronto starts by finding which Canadian sources decide your category and making sure you are in them.
Sources we check first in Toronto
When an engine finds no Canadian sources for a Toronto question, it can fall back on American ones. These are the Canadian sources we check first.
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Press
The Globe and Mail's Report on Business, the Toronto Star, and BetaKit for Canadian tech.
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Listings
Google Business Profile, Yelp and YellowPages.ca, HomeStars for home services, and Clutch for agencies and IT firms.
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Property
REALTOR.ca listings and your brokerage profile.
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Registers
The Ontario Business Registry. If you trade under a business name that differs from your corporation's, your listings should show both.
The audit then shows which of these turn up in the answers your buyers get, and what else the engines cite in your category.
How we run GEO in Toronto
In Toronto we start by asking the engines your buyers' questions as a Canadian would, and counting how often an American company comes back as the answer.
We track ChatGPT, Gemini, Perplexity, Claude, Copilot and Google's AI Overviews and AI Mode, and put your question set to each of them every month.
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Visibility Baseline
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Source Mapping
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Crawler Access
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Entity Consistency
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Quotable Content
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Earned Coverage and Monthly Reporting
What runs alongside GEO
GEO sits on top of the basics. An engine has to reach your pages and read them before any outside source can vouch for you, so we run the three together.
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GEO
We put your Canadian buyers' questions to ChatGPT, Gemini, Perplexity and Google's AI answers, record who gets named and what gets cited, and work the Canadian sources that decide the answer.
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SEO
Rankings still feed the answers. Google's AI Overviews draw on pages in its own index, and ChatGPT and Perplexity search the web before they answer, so the pages that answer your buyers need to rank in Toronto as well.
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Web Development
AI crawlers get blocked by accident more often than on purpose, through robots.txt, a firewall rule or a bot-protection default nobody chose. We check that GPTBot, ClaudeBot and PerplexityBot can reach your site and that every page says plainly what it is.
What you get every month
All four are yours to keep, whether or not you stay with us.
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The question set
20 to 30 of your buyers' real questions, agreed with you at the start and put to every engine each month.
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The citation log
Every answer, the companies it named and the sources it cited, recorded month by month.
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The source scorecard
Each source that decides your category, where you stand on it, and what it takes to get onto it.
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The monthly report
Your share of citations against the companies you compete with, what changed, and the work planned for next month.
What we check by category in Toronto
Each category has its own registers and review sites. In Toronto, these are the records an engine can use to confirm a company is what it says it is.
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Law firms
The Law Society of Ontario directory confirms a lawyer is licensed, and Lexpert and Best Lawyers carry the Canadian rankings. Every lawyer named on your site should be findable in the first, and in the other two where the firm is ranked.
Law firm marketing in Toronto -
Real estate
Brokerages and agents register with RECO. We make the name on that record match your REALTOR.ca listings and your site.
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Accounting and financial advice
CPA Ontario keeps a public register of accountants, and CIRO's AdvisorReport covers investment advisers. We connect your firm's name to its entry.
Why Toronto businesses work with us
We run the same GEO framework from every office, adjusted for the sources that decide your category in Toronto.
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We wrote the book on it
Our founder Pawan Khatri's GEO for Law Firms, published in July 2026, sets out the framework we run for every client, whatever the category.
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Reporting you keep
You get the question set, the citation log and the source scorecard, and they stay yours. If six months of work has not changed how often the engines name you, your own reports will show it.
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An office in Toronto
We work from 55 Lisgar Street, in the same time zone as your team.
Start with a free GEO audit
We put 20 to 30 of your buyers' questions to ChatGPT, Gemini, Perplexity and Google's AI answers, then send you who got named, which sources were cited, and anything said about you that was wrong.
GEO in Toronto: common questions
Why do US companies show up when Canadians ask?
Because more of the web about your category was written for American buyers, and engines use what they can find. Clear Canadian signals on your site and in Canadian sources give the engine a reason to prefer you for a Canadian question.
Do we need French content for Canadian AI answers?
If you sell in Quebec, yes. An engine answering a question in French reaches for French sources, and English-only pages rarely appear in those answers. For Toronto and the rest of Ontario, English covers most categories.
How much does GEO cost in Toronto?
Our GEO engagements start at $2,000 a month. The price depends on how many engines and questions we track and how much earned-coverage work your category needs. The audit that starts it is free.
Do you work with businesses outside Toronto?
Yes. We work across Ontario and the rest of Canada, and if you also sell into the US we track American questions separately, because the engines cite different sources for them. We also have offices in New York, Dubai, Mumbai, New Delhi and Bengaluru.
Our Toronto office
55 Lisgar Street, Toronto, ON M6J 3X6, Canada
Find out how often AI engines name you in Toronto
We start with a free audit: your buyers' questions put to ChatGPT, Gemini, Perplexity and Google, and a record of who gets named today.
Get your free GEO audit