Generative engine optimization
GEO agency in Toronto
Toronto buyers now ask AI engines for recommendations, and the answers often mix Canadian and American providers. We work the sources that decide those answers and track every month how often they name you.
- Generative engine optimization
- AI search optimization
- ChatGPT, Gemini and Perplexity
- Google AI Overviews
Trusted by
Making AI answers see you as Canadian
Much of what AI engines read about most categories was written for the US market, so a question from Toronto can come back full of American companies. An engine needs clear signals that you serve Canada: a Canadian address and phone number, Canadian directories and reviews, and prices in Canadian dollars wherever you publish them.
Toronto's professional services, real estate and technology sectors each have their own sources, from industry associations to review platforms, and the list differs by category. Working the wrong ones is how a GEO budget disappears.
GEO in Toronto starts by finding which Canadian sources decide your category and making sure you are in them.
The AI engines we optimize for
Each engine finds its sources in its own way. We track the ones your buyers use and work on the sources each of them reads.
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Google AI Overviews and AI Mode
Google's AI answers sit above the search results and draw on pages in Google's own index, with the sources listed beside the answer. Pages that already rank give them something to cite.
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ChatGPT
ChatGPT answers from its training and, for recent or local questions, from a live web search. When it searches, it names its sources, and those are the pages we work to get you onto.
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Gemini
Google's assistant uses Google Search for current information, so it reads many of the same sources as Google's AI answers.
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Perplexity
Perplexity searches the web for every question and numbers its sources under the answer. A page that states its answer early and plainly is easier for it to quote.
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Claude and Copilot
Claude searches the web when a question needs it, and Microsoft Copilot answers from Bing. Both cite what they use, and both need their crawlers to reach your site.
How we run GEO in Toronto
Three things decide whether an engine names you: whether it can reach your pages, whether it can tell you are one company, and whether independent sources back up what you claim. We work on all three at once, because the quick fixes land in a week and the earned sources take two quarters.
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Visibility Baseline
We put twenty or thirty of your buyers’ real questions to ChatGPT, Gemini, Perplexity and Google’s AI answers, and record who got named, what got cited, and whether anything said about you was wrong. Everything after this is measured against that first run.
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Source Mapping
We find the sources those answers actually draw on in your category and score where you stand on each one. Some are a form and a fee. Some need a year of evidence behind them. The list comes back ordered by what it costs and what it returns.
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Crawler Access
AI crawlers have their own user agents, and sites block them by accident all the time through robots.txt, a WAF rule or a bot-protection default nobody chose. We check that GPTBot, ClaudeBot, PerplexityBot and Google-Extended can reach your pages, and that what they reach is HTML and not an empty shell waiting on JavaScript.
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Entity Consistency
An engine has to be confident you are one company. We make your name, address, founding date, leadership and service descriptions agree across your site, Google Business Profile, LinkedIn, Crunchbase, Wikidata and every directory you appear in. Details that contradict each other make you harder to cite.
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Quotable Content
We restructure the pages that answer your buyers’ questions so the answer sits near the top, the claims are specific enough to lift, and the numbers carry a source. A page that takes four paragraphs to reach its point gets skipped.
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Earned Coverage and Monthly Reporting
We go after mentions in publications, review sites and communities that did not invoice us for them, then re-run your question set every month. You see citation share move, or you see that it has not.
What runs alongside GEO
GEO sits on top of the basics. An engine has to reach your pages and read them before any outside source can vouch for you, so we run the three together.
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GEO
We put your Canadian buyers' questions to ChatGPT, Gemini, Perplexity and Google's AI answers, record who gets named and what gets cited, and work the Canadian sources that decide the answer.
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SEO
Rankings still feed the answers. Google's AI Overviews draw on pages in its own index, and ChatGPT and Perplexity search the web before they answer, so the pages that answer your buyers need to rank in Toronto as well.
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Web Development
AI crawlers get blocked by accident more often than on purpose, through robots.txt, a firewall rule or a bot-protection default nobody chose. We check that GPTBot, ClaudeBot and PerplexityBot can reach your site and that every page says plainly what it is.
What you get every month
All four are yours to keep, whether or not you stay with us.
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The question set
20 to 30 of your buyers' real questions, agreed with you at the start and put to every engine each month.
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The citation log
Every answer, the companies it named and the sources it cited, recorded month by month.
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The source scorecard
Each source that decides your category, where you stand on it, and what it takes to get onto it.
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The monthly report
Your share of citations against the companies you compete with, what changed, and the work planned for next month.
Who we run GEO for
Which sources decide an AI answer depends on your category. These are the ones we work in most.
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Law firms
Legal answers lean on directories such as Chambers, The Legal 500 and Justia, and on named lawyers with credentials an engine can check. Our law firm practice, Konan & Spade LMA, runs this work for firms.
Konan & Spade LMA -
Software and B2B services
Software answers lean on G2, Capterra and Reddit threads more than on company websites, so reviews and community mentions carry the weight.
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Ecommerce
Product answers draw on review sites, comparison pages and forums, along with the product details on your own pages, which have to be complete and consistent.
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Real estate
Local property questions lean on Google Business Profile, reviews and portal listings, so your agency details have to match wherever they appear.
Why Toronto businesses work with us
We run the same GEO framework from every office, adjusted for the sources that decide your category in Toronto.
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We wrote the book on it
Our founder Pawan Khatri's GEO for Law Firms, published in July 2026, sets out the framework we run for every client, whatever the category.
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Reporting you keep
You get the question set, the citation log and the source scorecard, and they stay yours. If six months of work has not changed how often the engines name you, your own reports will show it.
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An office in Toronto
We work from 55 Lisgar Street, in the same time zone as your team.
Start with a free GEO audit
We put 20 to 30 of your buyers' questions to ChatGPT, Gemini, Perplexity and Google's AI answers, then send you who got named, which sources were cited, and anything said about you that was wrong.
GEO in Toronto: common questions
What does a GEO agency do?
A GEO (generative engine optimization) agency works to get your company named when buyers ask ChatGPT, Gemini, Perplexity or Google's AI Overviews for a recommendation. Most of the work happens on the independent sources those engines trust, with your own site kept accurate so they can confirm the details.
Why do US companies show up when Canadians ask?
Because more of the web about your category was written for American buyers, and engines use what they can find. Clear Canadian signals on your site and in Canadian sources give the engine a reason to prefer you for a Canadian question.
Do we need French content for Canadian AI answers?
If you sell in Quebec, yes. An engine answering a question in French reaches for French sources, and English-only pages rarely appear in those answers. For Toronto and the rest of Ontario, English covers most categories.
How long before GEO shows results?
The quick fixes, such as unblocking AI crawlers and making your company details agree everywhere, land within a week or two. Mentions in independent sources take about two quarters, because they have to be earned.
How do you measure GEO?
We put the same 20 to 30 buyer questions to each engine every month and log who gets named and which sources get cited. Your share of those citations over time is the number to watch.
Do we still need SEO?
Yes. Google's AI answers draw on pages it has indexed, and several AI engines search the web before they answer. Pages that rank give them something to cite.
How much does GEO cost in Toronto?
Our GEO engagements start at $2,000 a month. The price depends on how many engines and questions we track and how much earned-coverage work your category needs. The audit that starts it is free.
Can you guarantee we'll be cited?
No. The engines decide what they cite, and no agency controls that. What we show you instead is the citation log: which answers named you each month, and which sources moved.
What's in the free GEO audit?
We put 20 to 30 of your buyers' real questions to ChatGPT, Gemini, Perplexity and Google's AI answers and record who got named, what got cited, and anything said about you that was wrong. You get the results and the list of sources that decide your category, whether or not you hire us.
What makes a good GEO agency?
Look for a question set built from your buyers' real questions, monthly reporting on citation share that you keep, and a plan for earning mentions in sources the agency does not own. Be wary of anyone who sells GEO as schema markup alone or promises a citation.
Do you work with businesses outside Toronto?
Yes. We work across Ontario and the rest of Canada, and if you also sell into the US we track American questions separately, because the engines cite different sources for them. We also have offices in New York, Dubai, Mumbai, New Delhi and Bengaluru.
Our Toronto office
55 Lisgar Street, Toronto, ON M6J 3X6, Canada
Find out how often AI engines name you in Toronto
We start with a free audit: your buyers' questions put to ChatGPT, Gemini, Perplexity and Google, and a record of who gets named today.
Get your free GEO audit