Google Ads Agency
Google has spent recent years pushing advertisers toward automation and hands-off campaign types. Some of that helps. Left entirely to itself it will also spend your budget on traffic that never converts, so we keep a hand on the targeting and judge the automation on results.
Driving 500+ Monthly Leads for a Geosynthetics Company Through Groundbreaking Google Ads
A geosynthetics provider came to us for a strategic partner to help them capitalise on growth in their industry. Their sales funnel was long and technical, so we spent the first stretch on research before building the Google Ads strategy.
That research shaped ad creative written against the specific problems their buyers were trying to solve. Paired with tight keyword targeting and continuous optimisation, the account reached over 500 high-quality leads monthly.
Sales rose with it, and the client now holds a leading position in their category.
The Importance of Google Ads
Google Ads reaches people at every stage, from someone comparing options to someone ready to buy today. We manage it against the conversions that matter to your business, and keep testing keywords, ad types and creative instead of leaving a campaign to run itself.
Our Google Ads Process
How we run an account, from setup through to ongoing monitoring:
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1. Setup & Configuration We configure the account properly first: conversion tracking, audiences, exclusions and the settings Google enables by default that quietly waste money.
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2. Industry & Keyword Research We research your industry, your buyers and your competitors to find the keywords with real buying intent. Volume on its own is a trap.
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3. Landing Page Our designers and copywriters build landing pages that match what the ad promised. Sending paid traffic to a generic page is the most common way an account underperforms.
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4. Campaign Building We build out the campaigns, choosing ad formats and targeting to reach buyers at the point the decision is being made.
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5. Monitoring & Optimization We monitor performance, make adjustments as the data comes in, and cut what is not paying instead of leaving it running.
Why hire us for Google Ads?
Most of what decides an account's performance sits outside the account. Our Ads team works alongside CRO, copywriting and design, so when the landing page is the problem we can fix the landing page instead of bidding harder.
Talk to us about your account
Get in touch to talk through what you are running now and what you need it to deliver.