Sustainable Tableware Website for Pulpcraft

Client Overview

Pulpcraft is a leading manufacturer and supplier of sustainable disposable tableware, specializing in bagasse and palm erica products. Pulpcraft aims to replace plastic tableware with biodegradable and compostable alternatives that meet global standards. Check out the new sustainable tableware website here: https://pulp-craft.com

Project Scope & Goals

Pulpcraft partnered with Konan & Spade to create a high-performance, visually appealing, and conversion-driven website that presents their products well and generates leads. Our objectives included:

• Designing a modern, brand-aligned website with a fast user experience
• Ensuring top-notch website performance with optimized Core Web Vitals
• Conducting a professional product photoshoot for high-quality visuals
• Implementing dynamic sections for easy content updates
• Laying the groundwork for SEO, social media marketing, and Google Ads to generate high-intent leads

Our Approach

1. Website Development using Bricks Builder

We built the Pulpcraft website using Bricks Builder, a powerful and flexible page builder that allows for fast performance and custom styling. Key highlights include:

• Fully responsive design optimized for mobile and desktop
• SEO-optimized structure for better ranking on Google
• Dynamic product listing the team can update themselves

1. High-Quality Product Photoshoot

Product presentation drives customer engagement, so we conducted a professional product photoshoot to highlight Pulpcraft’s eco-friendly tableware with high-resolution images that:

• Enhance the website’s visual appeal
• Create a premium perception of the brand
• Improve engagement and conversions

1. Brand Identity & UI/UX Design

We carefully selected a color palette and logo that align with Pulpcraft’s sustainable ethos. The website design features:

• Earthy tones and natural aesthetics reflecting the biodegradable product line
• Clean, modern UI/UX for an intuitive browsing experience
• CTA placements to maximise lead generation

Performance & Core Web Vitals

Our optimization efforts resulted in a website that is: ✅ Ultra-fast with top-notch Core Web Vitals (LCP, FID, CLS optimized) ✅ Minimal loading time ✅ Optimized for mobile and desktop users

Marketing Strategy: Driving Growth for Pulpcraft

1. SEO & Content Marketing

We are implementing an SEO strategy to improve Pulpcraft’s organic visibility. This includes:

• Keyword optimization targeting relevant industry terms
• On-page SEO for every product and category page
• High-quality blog content to establish authority in sustainable tableware

1. Social Media Marketing

Our team will create and manage engaging content across platforms like Instagram, Facebook, and LinkedIn to:

• Build brand awareness & trust
• Show Pulpcraft’s products in real-life settings
• Engage with eco-conscious customers and businesses

1. Google Ads & Lead Generation

We will execute Google Ads campaigns to target high-intent B2B and B2C customers. Our approach includes:

• Search & display advertising to drive traffic
• Conversion-optimized landing pages
• Retargeting strategies for lead nurturing

The Future of Pulpcraft

Pulpcraft is set to disrupt the disposable tableware industry with its premium, eco-friendly products and a high-performing website that fuels lead generation. With ongoing marketing efforts, we aim to position Pulpcraft as the go-to brand for sustainable tableware solutions. Check out the new website here: https://pulp-craft.com

Want a site like this?

At Konan & Spade, we specialize in building conversion-driven websites and executing high-impact digital marketing strategies. Whether you’re in sustainable manufacturing or another industry, we can help you grow.

🚀 Let’s build your success story together!

Results

A year on, enquiries through the site went from 6 a month to 33, keywords in Google’s top 10 from 33 to 320, search clicks from 105 to 345 and impressions from 4,494 to 18,792.

What the client said

The way the site presents our story feels very professional. (Sanjay Mittal, Pulpcraft)