Generative Engine Optimisation (GEO) Agency
Your buyers are asking ChatGPT, Gemini and Perplexity the questions they used to type into Google. The engine answers with three or four names.
You are either one of those names or you are invisible, and an enquiry that never arrives leaves no trace in your analytics.
The engine assembles those names from sources it can read and did not have to take your word for. Trade press, review sites, directories, forums, and your competitors’ comparison pages.
Your own site still has to be right, because that is where an engine confirms what you do and who you do it for. It is seldom what earns the mention.
So GEO is the work of getting the sources that decide your category to name you, and of checking every month whether they have started to.
Get in touch for a GEO audit and a baseline of how often the engines name you today.
The Importance of GEO
A results page gave ten links a chance at the click. An AI answer gives three or four companies a recommendation and lists its sources underneath.
Ranking fourth still put you on the page. Being the fourth company an engine considered puts you nowhere.
The work is different too. An engine will not accept your marketing copy as evidence that you are good at something, so it reaches for sources that are independent of you and readable without a login. A prestigious industry report locked behind a paywall does nothing for you here.
Which sources carry the weight depends entirely on your category. Legal answers lean on Chambers, The Legal 500 and Justia. Software answers lean on G2, Capterra and Reddit. A local trade leans on Google Business Profile, reviews and the map. Guessing wrong is how a year of GEO budget disappears into the wrong directory.
We start by finding out which sources they are for you.
Our GEO Process
Three things decide whether an engine names you. Whether it can reach your pages, whether it can tell you are one company, and whether independent sources back up what you claim. We work all three at once, because the cheap fixes land in a week and the earned sources take two quarters.
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1. Visibility Baseline We put twenty or thirty of your buyers’ real questions to ChatGPT, Gemini, Perplexity and Google’s AI answers, and record who got named, what got cited, and whether anything said about you was wrong. Everything after this is measured against that first run.
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2. Source Mapping We find the sources those answers actually draw on in your category and score where you stand on each one. Some are a form and a fee. Some need a year of evidence behind them. The list comes back ordered by what it costs and what it returns.
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3. Crawler Access AI crawlers have their own user agents, and sites block them by accident all the time through robots.txt, a WAF rule or a bot-protection default nobody chose. We check that GPTBot, ClaudeBot, PerplexityBot and Google-Extended can reach your pages, and that what they reach is HTML and not an empty shell waiting on JavaScript.
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4. Entity Consistency An engine has to be confident you are one company. We make your name, address, founding date, leadership and service descriptions agree across your site, Google Business Profile, LinkedIn, Crunchbase, Wikidata and every directory you appear in. Details that contradict each other make you harder to cite.
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5. Quotable Content We restructure the pages that answer your buyers’ questions so the answer sits near the top, the claims are specific enough to lift, and the numbers carry a source. A page that takes four paragraphs to reach its point gets skipped.
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6. Earned Coverage and Monthly Reporting We go after mentions in publications, review sites and communities that did not invoice us for them, then re-run your question set every month. You see citation share move, or you see that it has not.
Why hire us for GEO?
Our founder wrote the book on this. Pawan Khatri’s GEO for Law Firms, published in July 2026, was the first book to treat law firm GEO as a discipline of its own. The framework in it is what we run here, adjusted for whichever category you are in.
We work across law firms, ecommerce and real estate. In all three, the sources that decide an AI answer sit outside your control, and getting into them is slow, unglamorous work that no amount of schema markup shortcuts. Agencies selling GEO as a technical add-on are selling the easy half of it.
You get the question set, the citation log and the source scorecard, and they are yours to keep. If six months of this has not changed how often the engines name you, that shows up in your own reporting.
GEO FAQs
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1. How is GEO different from SEO?
They share a foundation and then split. Both need you crawlable, fast and clearly about something. SEO then works on ranking your page. GEO works on being one of the few sources an engine trusts enough to name in an answer it writes itself. Sites that rank well and go unmentioned are the common case.
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2. How long before it shows up?
Crawler access and entity fixes land in the first month and you can see them in the next citation run. Directory listings, reviews and earned coverage take two or three quarters, because they wait on other people publishing. Monthly reporting is what keeps the slow half visible while it happens.
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3. How do you measure it?
Citation share. We hold a fixed set of your buyers’ real questions, put them to ChatGPT, Gemini, Perplexity and Google’s AI answers every month, and record whether you were named, what was cited alongside you, and whether the engine got its facts right.
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4. What if no directories or review sites cover our category?
Then your own content is the main event and the win comes faster. With no independent list to lean on, an engine assembles the answer from whichever pages explain the topic best. We work this out per keyword, because most companies have some questions where a list dominates and others where none exists.
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5. Do we still need SEO?
Yes. The engines read the open web, and some of them read a search index to do it. A page no crawler can find is invisible either way. GEO is what you add on top of working SEO foundations.