Generative engine optimization
GEO agency in New York
New York buyers see an AI answer above the search results and ask ChatGPT for shortlists. We work the sources those answers cite and report every month on how often they name you.
- Generative engine optimization
- AI search optimization
- ChatGPT, Gemini and Perplexity
- Google AI Overviews
Trusted by
Getting named in New York
Google launched AI Overviews in the US first, in May 2024, and New York buyers now see an AI answer at the top of many searches before any link. An engine asked for a provider in New York has hundreds to choose from, and it picks the ones that independent sources name most consistently: trade press, review platforms, industry lists and comparison pages.
It also has to know where you are. Buyers ask about New York, NYC, Manhattan and the other boroughs separately, and your site and listings need to say which you serve.
GEO in New York is mostly earned-media work: getting the sources that decide your category to name you, and checking every month whether they have started to.
Sources we check first in New York
A New York buyer gets answers built from national American sources and New York ones. We check both, because a company can be strong in one and missing from the other.
-
Press
Crain's New York Business and The New York Times, and The Real Deal for property.
-
Listings and reviews
Google Business Profile, Yelp and the Better Business Bureau, Angi for home services, and Clutch for agencies and IT firms.
-
Tech
Built In NYC company profiles, and G2 for software.
-
Registers
Your entity name with the New York Department of State, and any assumed name (DBA) you trade under.
The audit then shows which of these turn up in the answers your buyers get, and what else the engines cite in your category.
How we run GEO in New York
In New York we start by running the question set twice, once as a New York buyer and once as a buyer elsewhere in the US, and comparing who gets named in each.
We track ChatGPT, Gemini, Perplexity, Claude, Copilot and Google's AI Overviews and AI Mode, and put your question set to each of them every month.
-
Visibility Baseline
-
Source Mapping
-
Crawler Access
-
Entity Consistency
-
Quotable Content
-
Earned Coverage and Monthly Reporting
What runs alongside GEO
GEO sits on top of the basics. An engine has to reach your pages and read them before any outside source can vouch for you, so we run the three together.
-
GEO
We put your buyers' questions to ChatGPT, Gemini, Perplexity and Google's AI Overviews, record who gets named and what gets cited, and go after the sources that decide your category.
-
SEO
Rankings still feed the answers. Google's AI Overviews draw on pages in its own index, and ChatGPT and Perplexity search the web before they answer, so the pages that answer your buyers need to rank in New York as well.
-
Web Development
AI crawlers get blocked by accident more often than on purpose, through robots.txt, a firewall rule or a bot-protection default nobody chose. We check that GPTBot, ClaudeBot and PerplexityBot can reach your site and that every page says plainly what it is.
What you get every month
All four are yours to keep, whether or not you stay with us.
-
The question set
20 to 30 of your buyers' real questions, agreed with you at the start and put to every engine each month.
-
The citation log
Every answer, the companies it named and the sources it cited, recorded month by month.
-
The source scorecard
Each source that decides your category, where you stand on it, and what it takes to get onto it.
-
The monthly report
Your share of citations against the companies you compete with, what changed, and the work planned for next month.
What we check by category in New York
Each category has its own registers and review sites. In New York, these are the records an engine can use to confirm a company is what it says it is.
-
Law firms
Every New York attorney is registered with the State Unified Court System, which gives an engine a record to match a name against. For consumer practices we add Avvo and Justia profiles, and for ranked firms, Super Lawyers and Best Lawyers.
Law firm marketing in New York -
Financial services
FINRA BrokerCheck and the SEC's adviser search are where a firm's registration can be confirmed. We make your firm name on both match your site.
-
Healthcare
Patients search for a specialist near them. We work on Zocdoc and Healthgrades profiles and make them match the New York State physician profile.
Why New York businesses work with us
We run the same GEO framework from every office, adjusted for the sources that decide your category in New York.
-
We wrote the book on it
Our founder Pawan Khatri's GEO for Law Firms, published in July 2026, sets out the framework we run for every client, whatever the category.
-
Reporting you keep
You get the question set, the citation log and the source scorecard, and they stay yours. If six months of work has not changed how often the engines name you, your own reports will show it.
-
An office in New York
We work from 300 Park Avenue in Midtown Manhattan, in your time zone.
Start with a free GEO audit
We put 20 to 30 of your buyers' questions to ChatGPT, Gemini, Perplexity and Google's AI answers, then send you who got named, which sources were cited, and anything said about you that was wrong.
GEO in New York: common questions
Is GEO worth it in a market this competitive?
It matters more in a crowded market. With hundreds of providers to choose from, an engine can name only a few, and it names the ones independent sources mention most consistently. Getting into those sources takes months in any market, which is why it pays to start early.
Does GEO work differently in Brooklyn or Queens than in Manhattan?
For local services it does. An engine answering a question about the best accountant in Brooklyn looks for evidence of Brooklyn: an address, a page about the borough, or reviews that mention it. A New York City page that lists all five boroughs gives it little to go on for any one of them.
How much does GEO cost in New York?
Our GEO engagements start at $2,000 a month. The price depends on how many engines and questions we track and how much earned-coverage work your category needs. The audit that starts it is free.
Do you work with businesses outside New York?
Yes. We cover the tri-state area and the rest of the US, and if you sell nationally we track each market that matters to you, since an engine answering about Chicago can cite different sources from one answering about New York. We also have offices in Toronto, Dubai, Mumbai, New Delhi and Bengaluru.
Our New York office
300 Park Avenue, Suite 1200, New York, NY 10022, USA
Find out how often AI engines name you in New York
We start with a free audit: your buyers' questions put to ChatGPT, Gemini, Perplexity and Google, and a record of who gets named today.
Get your free GEO audit