Generative engine optimisation
GEO agency in Mumbai
Mumbai is our headquarters. Buyers here now ask AI engines which company to hire, and the engines answer with a few names and their sources. We work those sources and track every month how often you are one of the names.
- Generative engine optimisation
- AI search optimisation
- ChatGPT, Gemini and Perplexity
- Google AI Overviews
Trusted by
What decides an AI answer in Mumbai
Buyers in Mumbai search in English, in Hindi and in the mix of both, and AI engines answer in whatever language they were asked. For many categories the sources behind the answer are Indian ones: directories such as Justdial and IndiaMART, Google reviews, business press and comparison pages written for Indian buyers.
Indian companies often trade under a brand that differs from the name registered with the Ministry of Corporate Affairs. An engine that finds both needs clear signals that they are one company before it will recommend either.
GEO in Mumbai means finding the sources that decide your category in India, getting named in them, and keeping your company details identical across every one.
Sources we check first in Mumbai
Mumbai has a deep business press and Indian listings sites that most markets have no equivalent of. An engine answering a Mumbai question reads both.
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Business press
The Economic Times, Mint, Business Standard and Moneycontrol, which carry most of the coverage of Mumbai finance and professional services.
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Listings
Justdial and Sulekha for local services, IndiaMART for suppliers and manufacturers, and Google Business Profile.
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Property portals
MagicBricks, 99acres and Housing.com.
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Registers
Your name on the Ministry of Corporate Affairs register and on your GST registration. If your brand differs from both, the listings have to connect them.
The audit then shows which of these turn up in the answers your buyers get, and what else the engines cite in your category.
How we run GEO in Mumbai
In Mumbai we start by matching your Ministry of Corporate Affairs name, your GST name and your brand across Justdial, IndiaMART and Google, then move on to the press.
We track ChatGPT, Gemini, Perplexity, Claude, Copilot and Google's AI Overviews and AI Mode, and put your question set to each of them every month.
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Visibility Baseline
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Source Mapping
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Crawler Access
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Entity Consistency
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Quotable Content
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Earned Coverage and Monthly Reporting
What runs alongside GEO
GEO sits on top of the basics. An engine has to reach your pages and read them before any outside source can vouch for you, so we run the three together.
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GEO
We put the questions your Mumbai buyers ask to ChatGPT, Gemini, Perplexity and Google's AI answers, record who gets named and what gets cited, and work the sources that decide the answer.
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SEO
Rankings still feed the answers. Google's AI Overviews draw on pages in its own index, and ChatGPT and Perplexity search the web before they answer, so the pages that answer your buyers need to rank in Mumbai as well.
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Web Development
AI crawlers get blocked by accident more often than on purpose, through robots.txt, a firewall rule or a bot-protection default nobody chose. We check that GPTBot, ClaudeBot and PerplexityBot can reach your site and that every page says plainly what it is.
What you get every month
All four are yours to keep, whether or not you stay with us.
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The question set
20 to 30 of your buyers' real questions, agreed with you at the start and put to every engine each month.
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The citation log
Every answer, the companies it named and the sources it cited, recorded month by month.
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The source scorecard
Each source that decides your category, where you stand on it, and what it takes to get onto it.
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The monthly report
Your share of citations against the companies you compete with, what changed, and the work planned for next month.
What we check by category in Mumbai
Each category has its own registers and review sites. In Mumbai, these are the records an engine can use to confirm a company is what it says it is.
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Law firms
Mumbai's corporate and disputes firms are ranked in Chambers Asia-Pacific and The Legal 500 India and covered by Bar & Bench and LiveLaw. We also make each named lawyer's enrolment with the Bar Council of Maharashtra and Goa easy to confirm.
Law firm marketing in Mumbai -
Financial services
SEBI lists registered advisers, brokers and fund managers by their registered name. We connect the brand on your site and listings to that entry.
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Real estate
Every project carries a MahaRERA registration, and buyers often ask about a project by name. We make the MahaRERA record, the MagicBricks and 99acres listings and your site describe it the same way.
Why Mumbai businesses work with us
We run the same GEO framework from every office, adjusted for the sources that decide your category in Mumbai.
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We wrote the book on it
Our founder Pawan Khatri's GEO for Law Firms, published in July 2026, sets out the framework we run for every client, whatever the category.
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Reporting you keep
You get the question set, the citation log and the source scorecard, and they stay yours. If six months of work has not changed how often the engines name you, your own reports will show it.
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Headquartered in Mumbai
Our head office is at Times Square in Marol, Andheri East, so the team running your work is in your city.
Start with a free GEO audit
We put 20 to 30 of your buyers' questions to ChatGPT, Gemini, Perplexity and Google's AI answers, then send you who got named, which sources were cited, and anything said about you that was wrong.
GEO in Mumbai: common questions
Do Indian directories matter for AI answers?
For many categories they do. Engines answering a question about Indian providers read Indian sources, and directories like Justdial and IndiaMART, along with Google reviews, are among the pages they can reach without a login. Which ones matter depends on your category, and we check that before spending anything on listings.
Does GEO work for B2B companies in Mumbai?
Yes. B2B buyers tend to ask the engines longer, narrower questions, such as which logistics firm handles bonded warehousing near Bhiwandi. Fewer companies can answer a question like that, so a company whose pages describe exactly what it does has a better chance of being named.
How much does GEO cost in Mumbai?
Our GEO engagements start at $2,000 a month. The price depends on how many engines and questions we track and how much earned-coverage work your category needs. The audit that starts it is free.
Do you work with businesses outside Mumbai?
Yes. If you sell beyond Mumbai, to Pune, the rest of Maharashtra or across India, we track each market with its own question set, because an engine answering about Pune can cite different sources. We also have offices in New Delhi and Bengaluru, and in Dubai, Toronto and New York.
How does GEO work in India?
The same way it works anywhere, with Indian sources. Engines answering a question about Indian providers read Indian directories, reviews and business press, so we map those for your category, make your company details match your registered name, and track the questions your Indian buyers actually ask.
Our Mumbai office
Times Square, Marol, Andheri East, Mumbai, Maharashtra, India
Find out how often AI engines name you in Mumbai
We start with a free audit: your buyers' questions put to ChatGPT, Gemini, Perplexity and Google, and a record of who gets named today.
Get your free GEO audit