Social Media Ads
We plan, write, design and run paid social campaigns.
Paid social is bought attention from people who were not looking for you, so the creative has to earn the stop before the targeting matters.
We run Facebook, Instagram, LinkedIn and Quora ads, and we will tell you which of them your audience is actually on.
Campaigns are built around your brand and your margins.
The Importance of Social Media Ads
Search captures demand that already exists. Paid social creates it, putting you in front of people who did not know they needed you. That makes it the channel for launches, new markets and anything with no search volume yet. Each platform reaches a different audience in a different mood, which is why the same ad rarely works across all four.
Our Social Media Ads Process
How we work:
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1. Planning We work through your audience, your objectives and your margins to set what a conversion can cost.
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2. Creative Campaigns We write and design the creative, and build enough variants to learn something from the test.
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3. Targeted Reach We build the audiences and targeting on each platform, and exclude the ones you are already paying for elsewhere.
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4. Continuous Optimization Campaigns are monitored and adjusted as the data comes in, with losing creative cut early.
Why hire us for Social Media Ads?
- Creative Expertise: Paid social is won on the creative. We write and design every asset rather than resizing whatever the brand already had.
- Platform Mastery: Facebook, Instagram, LinkedIn and Quora, each with its own formats, costs and audience. We run all four and know which to leave out.
- Result-Driven Approach: We report on cost per acquisition and revenue.
- Personalized Attention: Strategies are built for your margins and your sales cycle, which decide what a click can be worth.
- Transparent Communication: You keep ownership of the ad accounts, and you see the same numbers we do.
Get in touch to talk through what you are running now and what you need it to return.