An Enquiry-Led Website For SBM Packaging

The client

SBM Packaging is an Australian start-up that designs and supplies corrosion-protection packaging: VCI films and papers, barrier laminates, desiccants, container liners, pallet covers and custom cut-to-size packaging. Its buyers are procurement managers, engineers, exporters and defence suppliers, and they need to see exactly what SBM supplies and how to ask for it.

What we did

• Started from a moodboard in an industrial, spec-sheet style, then moved it onto a lighter canvas at SBM's request, keeping the dark treatment for the hero and the "how it works" section.
• Organised the site around six product categories, with a page for every product: specifications, applications, downloads and a quote button.
• Opened the homepage on the problem, rust, corrosion, condensation in sea freight and export claims, before any product, and added pages for the industries SBM serves, from steel and mining to marine and defence.
• Drew a layered diagram of a complete protection system and a simple graphic of how VCI protects metal inside a sealed pack.
• Built one technical enquiry form that asks for exposure, storage time, dimensions and quantity, with a photo or drawing upload. Every call to action on the site leads to it.
• Kept the claims honest. Defence work is described as packaging systems to support defence and industrial supply chains, no certification SBM does not hold appears on the site, and supplier photos showing other companies' logos were left out.

Where it stands

The site went live on sbmpackaging.com.au on 25 August 2026 with 66 pages, including 32 product pages across nine categories, about six and a half weeks after the first homepage draft. Pages for the highest-value search terms come next, chosen from Search Console data in the first months after launch.

What the client said

It looks great. Great work, Pawan. (Kanav Bansal, SBM Packaging)