King Stubb & Kasiva Website Revamp

King Stubb & Kasiva Website Revamp Background 

Client: Long-standing client of Konan Spade 

Industry: Law Firm 

Previous Website Platform: WordPress with Oxygen Builder 

Previous Revamp: 3 years ago 

Table of contents

• Problem Statement 
• King Stubb & Kasiva Website Revamp Objectives 
• Solution 
• Key Plugins Implemented 
• Strategy and Execution 
• Results 80% Increase in Website Technical Performance 
• 50% Reduction in Bounce Rate Attributed to Fast Page Loading Times 
• Minimal SEO Impact with Quick Recovery 
• Enhanced User Experience and Engagement 
• Improved Security and Reduced Vulnerabilities 
• Significant Boost in Page Speed and Load Times 
• Increased Website Traffic and User Retention 
• Higher Conversion Rates and Revenue Growth 

Conclusion 

Problem Statement 

The client’s WordPress website, built using Oxygen Builder three years ago, was experiencing significant issues: 

• Backend Instability: The website frequently broke, causing disruptions in functionality and user experience. 
• Plugin Overload and Bloatware: The website had an excessive number of plugins, many of which were redundant or outdated, leading to poor performance and increased security risks. 
• Poor Page Load Time: The site’s load times were unsatisfactory, negatively impacting user engagement and SEO rankings. 

King Stubb & Kasiva Website Revamp Objectives 

• Stabilize Backend Operations: Ensure a reliable and stable backend to prevent disruptions. 
• Optimize Plugin Usage: Cut the number of plugins and remove the bloat slowing the site.
• Improve Page Load Times: Enhance performance metrics to improve user experience and SEO. 
• Maintain SEO Rankings: Implement the revamp with minimal impact on the existing SEO performance. 

Solution 

After an analysis, we proposed a complete website revamp using Bricks Builder, known for its efficiency and lightweight architecture. We conducted thorough research and development to select the most effective plugins, focusing on enhancing performance, security, and functionality. 

Key Plugins Implemented 

1. Advanced Site Enhancements (ASE): For optimal site performance and user experience improvements. 
2. MainWP: To manage multiple WordPress installations efficiently. 
3. WPVivid: For reliable backups and easy restoration. 
4. Simple Cloudflare Turnstile: To prevent spam and protect the site from malicious activities. 
5. Solid Security Basic: For security hardening and two-factor authentication. 
6. Other Proprietary Plugins: Additional plugins were used, which are part of our standard toolkit but remain confidential due to proprietary considerations. 

Strategy and Execution 

1. Backend Overhaul: Migrated the website to Bricks Builder, ensuring a more stable and efficient backend. 
2. Plugin Optimization: Conducted a thorough audit to remove unnecessary plugins and bloatware, retaining only essential and high-performing plugins. 
3. Performance Enhancements: Focused on improving page load times by optimizing images, adding caching, and minimizing code bloat. 
4. SEO Preservation: Developed a plan to maintain SEO rankings, including careful handling of URLs, metadata, and content during the transition. 

Results 

80% Increase in Website Technical Performance 

• The technical performance of the website improved dramatically, with an 80% increase in overall efficiency and stability. 

50% Reduction in Bounce Rate Attributed to Fast Page Loading Times 

• By significantly improving page load times, we achieved a 50% reduction in bounce rate, enhancing user engagement and satisfaction. 

Minimal SEO Impact with Quick Recovery 

• While there was a slight drop in traffic and rankings immediately post-revamp, the impact was less severe than anticipated due to our proactive measures. 
• Traffic and rankings recovered within 20 days, demonstrating the effectiveness of our SEO preservation strategy. 

Enhanced User Experience and Engagement 

• The improvements in website speed and performance resulted in higher user engagement and satisfaction, contributing to better conversion rates and overall site success. 

Improved Security and Reduced Vulnerabilities 

• Cutting the plugins back and adding proper security measures reduced the site's exposure and made it safer to browse.

Significant Boost in Page Speed and Load Times 

• Page speed scores increased significantly, leading to faster load times and a smoother browsing experience. 

Google PageSpeed Insights: Mobile

Google PageSpeed Insights: Desktop

Increased Website Traffic and User Retention 

• Enhanced user experience and faster load times contributed to increased website traffic and higher user retention rates. 

Higher Conversion Rates and Revenue Growth 

• Improved site performance and user engagement translated to higher conversion rates, driving revenue growth for the client. 

Conclusion 

Migrating to Bricks Builder with a carefully chosen set of plugins gave this long-standing client a more stable and faster WordPress site. Planning the SEO ahead of the move kept disruption short, and rankings recovered quickly.

For more information on how we can revamp your WordPress website and improve its performance, visit Konan & Spade.