Mumbai Based Law Firm Acuity Law Gets A Website Revamp

Client Overview

Acuity Law, a Mumbai law firm, came to us with a slow, broken website on an outdated platform. Their SEO was going nowhere, held back by poor technical structure and an underpowered hosting server. They wanted the problems fixed and the visibility and user experience improved.

Problems Identified

Outdated Website Builder:

Acuity Law’s website was constructed using an outdated builder, resulting in a broken and sluggish user experience.

Poor Online Presence:

Due to the dysfunctional website, Acuity Law’s online presence was virtually nonexistent, hindering their ability to reach potential clients effectively.

Ineffective SEO:

The website’s poor technical structure made it challenging for search engines to crawl and index, negatively impacting Acuity Law’s search engine rankings and visibility.

Our Approach

We addressed each problem in turn.

Solution Implemented

Revamped Website Using Bricks Builder:

We completely overhauled Acuity Law’s website using the latest Bricks Builder, ensuring a modern, functional, and visually appealing design.

Enhanced Color Scheme:

To align with Acuity Law’s brand identity, we introduced a refined color scheme that complemented their logo and branding, enhancing brand recognition and aesthetics.

Optimized Website Speed:

Recognizing the importance of website speed, we prioritized performance optimization during development. Through efficient coding practices and optimized media files, we achieved remarkable improvements in loading times.

SEO Optimization:

Our team ran an in-depth SEO audit and built the strategy from it. We rebuilt the URL structure, worked the target keywords into the pages, and added schema markup so search engines could read the site properly.

Upgraded Web Hosting:

Recognizing the impact of hosting on website performance, we migrated Acuity Law’s website to a high-performance hosting server, ensuring reliability and speed.

Results Achieved

The implemented solutions yielded significant improvements for Acuity Law’s online presence and user experience.

Enhanced User Experience:

The revamped website provided visitors with a fast and intuitive browsing experience, leading to increased engagement and lower bounce rates.

Improved Page Speed:

With the speed work in place, the website achieved exceptional PageSpeed Insights scores of 95+ on both mobile and desktop devices. This improved user satisfaction and search engine rankings.

Enhanced Online Visibility:

The SEO overhaul led to a substantial increase in Acuity Law’s search engine rankings. They began appearing prominently in relevant search results, attracting a higher volume of organic traffic.

Positive Client Feedback:

Acuity Law expressed utmost satisfaction with the results achieved. They noted a significant uptick in client inquiries and a stronger digital presence within their industry.

Conclusion

Rebuilding the site, fixing its speed, improving the SEO and moving the hosting solved the problems Acuity Law came to us with. Visibility and client engagement both rose. If a firm's website is slow and invisible, web development and SEO are usually the same job.