Successful Website Revamp for Improved Performance and SEO Stability for a PAN India Law Firm

Background 

Client: Long-standing client of Konan Spade 

Industry: Law Firm 

Previous Website Platform: WordPress with Oxygen Builder 

Previous Revamp: 3 years ago 

Problem Statement 

The client’s WordPress website, built using Oxygen Builder three years ago, was experiencing significant issues: 

• Backend Instability: The website frequently broke, causing disruptions in functionality and user experience. 

• Plugin Overload and Bloatware: The website had an excessive number of plugins, many of which were redundant or outdated, leading to poor performance and increased security risks. 

• Poor Page Load Time: The site’s load times were unsatisfactory, negatively impacting user engagement and SEO rankings. 

Objectives 

• Stabilize Backend Operations: Ensure a reliable and stable backend to prevent disruptions. 

• Optimize Plugin Usage: Reduce the number of plugins and eliminate bloatware to streamline the website. 

• Improve Page Load Times: Enhance performance metrics to improve user experience and SEO. 

• Maintain SEO Rankings: Implement the revamp with minimal impact on the existing SEO performance. 

Solution 

After a comprehensive analysis, we proposed a complete website revamp using Bricks Builder, known for its efficiency and lightweight architecture. We conducted thorough research and development to select the most effective plugins, focusing on enhancing performance, security, and functionality. 

Key Plugins Implemented 

1. Advanced Site Enhancements (ASE): For optimal site performance and user experience improvements. 

2. MainWP: To manage multiple WordPress installations efficiently. 

3. WPVivid: For reliable backups and easy restoration. 

4. Simple Cloudflare Turnstile: To prevent spam and protect the site from malicious activities. 

5. Solid Security Basic: For comprehensive security, hardening, and two-factor authentication. 

6. Other Proprietary Plugins: Additional plugins were used, which are part of our standard toolkit but remain confidential due to proprietary considerations. 

Strategy and Execution 

7. Backend Overhaul: Migrated the website to Bricks Builder, ensuring a more stable and efficient backend. 

8. Plugin Optimization: Conducted a thorough audit to remove unnecessary plugins and bloatware, retaining only essential and high-performing plugins. 

9. Performance Enhancements: Focused on improving page load times by optimizing images, leveraging caching, and minimizing code bloat. 

10. SEO Preservation: Developed a strategic plan to maintain SEO rankings, including careful handling of URLs, metadata, and content during the transition. 

Results 

80% Increase in Website Technical Performance 

• The technical performance of the website improved dramatically, with an 80% increase in overall efficiency and stability. 

50% Reduction in Bounce Rate Attributed to Fast Page Loading Times 

• By significantly improving page load times, we achieved a 50% reduction in bounce rate, enhancing user engagement and satisfaction. 

Minimal SEO Impact with Quick Recovery 

• While there was a slight drop in traffic and rankings immediately post-revamp, the impact was less severe than anticipated due to our proactive measures. 

• Traffic and rankings recovered within 20 days, demonstrating the effectiveness of our SEO preservation strategy. 

Enhanced User Experience and Engagement 

• The improvements in website speed and performance resulted in higher user engagement and satisfaction, contributing to better conversion rates and overall site success. 

Improved Security and Reduced Vulnerabilities 

• By streamlining the plugins and implementing advanced security measures, we reduced potential vulnerabilities, ensuring a safer browsing experience for users. 

Significant Boost in Page Speed and Load Times 

• Page speed scores increased significantly, leading to faster load times and a smoother browsing experience. 

Increased Website Traffic and User Retention 

• Enhanced user experience and faster load times contributed to increased website traffic and higher user retention rates. 

Higher Conversion Rates and Revenue Growth 

• Improved site performance and user engagement translated to higher conversion rates, driving revenue growth for the client. 

Conclusion 

The website revamp for our long-standing client was a resounding success. By migrating to Bricks Builder and utilizing a carefully curated selection of plugins, we achieved a more stable, efficient, and high-performing WordPress website. The proactive approach to SEO ensured minimal disruption and a swift recovery in traffic and rankings. This case study highlights our commitment to delivering robust, optimized, and user-friendly websites while maintaining SEO integrity. 

For more information on how we can revamp your WordPress website and improve its performance, visit Konan & Spade.