CIPL Group is a leading distributor and supplier of interior building materials in India, specializing in ceiling systems, partitions, flooring, and architectural solutions for commercial, residential, and institutional spaces. With nearly two decades in the industry, they serve architects, contractors, builders, and project consultants who rely on accurate product information, technical data, and seamless project coordination.
Their legacy processes were strong. Their digital presence was not.
The old website failed to represent their real capabilities. CIPL needed a platform that was modern, fast, structured, and optimized for the way architects and procurement teams actually research products online.
That’s where Konan & Spade stepped in.
The Brief: Build a Website That Works Like a Digital Showroom
CIPL didn’t just want a website, they wanted a product-led digital system that:
Showcases technical product information
Loads instantly even on low bandwidth
Supports SEO for high-intent industry searches
Lets the team update content effortlessly
Looks premium and reflects their market leadership
Drives inbound inquiries from architects and contractors
A visually clean, technically strong, SEO-ready platform built to scale.
Our Approach: Konan & Spade’s Website Development Ethic
A website must look beautiful, feel effortless, and work hard behind the scenes.
CIPL’s new website is built on this philosophy-focused on user experience, performance, and future scalability.
Design with purpose
Develop with precision
Write clean, maintainable, scalable code
Prioritize speed, UX, and technical SEO
No bloat. No shortcuts. No guesswork.
CIPL’s website is a direct example of this mindset in action.
Step 1: UX & Information Architecture
We began by reorganizing every product category and subcategory into a clear, SEO-friendly structure:
Ceiling Systems
Wall Partitions
Flooring Solutions
Acoustic Products
Premium Architectural Panels
We built a sitemap that aligned with how architects search:
By material
By application
By technical specs
The website layout was intentionally simple, intuitive, and conversion-driven.
Result: Users find products faster, Google understands the structure better, and the site supports future SEO growth.
The website was initially designed in Figma during the revision phase, where users could suggest any number of changes. After the design was finalized, the website was developed in WordPress using Bricks Builder.
Step 2: A Clean, Modern, Premium Look
The design direction was simple:
No clutter
No distractions
No “flashy” gimmicks
Just:
Strong visual hierarchy
Spacious layouts
Smooth flow
Sharp images
Consistent branding
The result? A website that feels like a digital showroom.
Step 3: Built for Speed & Smooth Performance
Most construction professionals browse on mobile or at sites with average network speed. So we ensured:
Pages load almost instantly
Images are optimized
Animations are subtle and non-intrusive
Everything feels responsive and fluid
The website scored 90+ on both mobile and desktop on Google’s PageSpeed tests, something even large brands struggle with.
Speed isn’t just a technical achievement. Speed affects trust, engagement, and enquiries, and CIPL now has all three.
Step 4: A Simple, Powerful Enquiry System
We designed the enquiry experience to be:
Short
User-friendly
Non-intrusive
Easy to fill even on mobile
Whether someone is browsing a product, reading specs, or viewing categories, a quick enquiry option is always available, without overwhelming the visitor.
This allows CIPL’s internal team to update product details without touching design or layout.
Step 5: Performance Engineering
A fast website isn’t optional, it’s essential.
We optimized the site to load instantly across devices:
Minified CSS & JS
Deferred unnecessary scripts
Optimized WebP images
Server-level caching
Lightweight framework using Core Framework
Code customization via WPCodeBox
No page builder bloat
No render-blocking elements
PageSpeed Insights performance:
Mobile: 90+
Desktop: 95+
The site feels “instant”, exactly how modern product websites should feel.
Mobile
Desktop
Step 6: Made for SEO from Day One
Before A SINGLE SEO campaign started, the website was already optimized structurally:
Clean page hierarchy
Category-driven layout
Proper content organization
Search-optimised URLs
Clear headings and formatting
Fast loading speed
Simple navigation
This makes future SEO effortless and far more impactful.
We are now executing a full SEO strategy for CIPL, and the early indicators are extremely strong.
Step 7: Conversion System Using Fluent Forms
We set up a clean inquiry flow using Fluent Forms(The Fastest Form Plugin for WordPress):
Product inquiry forms
Contact forms
Project requirement forms
File upload support
CRM integration capability
Every form is optimized for speed and low friction.
Step 8: Security & Stability
We hardened the WordPress installation with:
Firewall
Brute-force protection
Recaptcha
Regular backups
Plugin lockdown
Secure file permissions
This ensures stability even as traffic increases.
Outcome: A High-Performance, SEO-Ready Digital Platform
The new CIPL Group website is:
1. Fast, lightweight, and built for scale
No bloat, no clutter-just pure performance.
2. Structured for industry-specific SEO
The foundation is built; we’re now executing a long-term SEO plan.
3. Designed for real-world usage
Anyone: architects, builders, contractors, can find products in seconds.
4. Easy for the internal team to manage
ACF + Bricks = effortless content updates.
5. Professional and industry-aligned
Clean design that showcases their expertise through clarity, not flash.
What We’re Doing Now: Full SEO Rollout
With the website built on a solid technical foundation, we’re now executing:
Keyword research for high-intent industry queries
Product category SEO expansion
Technical content blogs
Link-building strategy for high-authority domains
Local SEO for procurement-based search
Performance monitoring and continuous improvements
This website is now a growth engine, not a digital brochure.
Final Word
CIPL Group’s website reflects the core Konan & Spade philosophy:
Design with clarity. Build with precision. Optimize for growth.
Their new platform is fast, clean, stable, and SEO-ready, and will continue to evolve as their product line and brand expand.
If you want a website built like this with high-performance Bricks development + complete SEO logic baked in.
