Sustainable Tableware Website for Pulpcraft
Client Overview
Pulpcraft is a leading manufacturer and supplier of sustainable disposable tableware, specializing in bagasse and palm erica products. With sustainability at its core, Pulpcraft aims to replace plastic tableware with biodegradable and compostable alternatives that meet global standards.
Check out the new sustainable tableware website here – https://pulp-craft.com
Project Scope & Goals
Pulpcraft partnered with Konan & Spade to create a high-performance, visually appealing, and conversion-driven website that effectively showcases their products and drives lead generation. Our objectives included:
- Designing a modern, brand-aligned website with a seamless user experience
- Ensuring top-notch website performance with optimized Core Web Vitals
- Conducting a professional product photoshoot for high-quality visuals
- Implementing dynamic sections for easy content updates
- Laying the groundwork for SEO, social media marketing, and Google Ads to generate high-intent leads
Our Approach
- Website Development using Bricks Builder
We built the Pulpcraft website using Bricks Builder, a powerful and flexible page builder that allows for fast performance and custom styling. Key highlights include:
- Fully responsive design optimized for mobile and desktop
- Lightning-fast loading speed, ensuring a superior user experience
- SEO-optimized structure for better ranking on Google
- Dynamic product showcase for effortless updates
- High-Quality Product Photoshoot
Since product presentation plays a critical role in customer engagement, we conducted a professional product photoshoot to highlight Pulpcraft’s eco-friendly tableware with high-resolution images that:
- Enhance the website’s visual appeal
- Create a premium perception of the brand
- Improve engagement and conversions
- Brand Identity & UI/UX Design
We carefully selected a color palette and logo that align with Pulpcraft’s sustainable ethos. The website design features:
- Earthy tones and natural aesthetics reflecting the biodegradable product line
- Clean, modern UI/UX for an intuitive browsing experience
- Strategic CTA placements to maximize lead generation
Performance & Core Web Vitals
Our optimization efforts resulted in a website that is:
✅ Ultra-fast with top-notch Core Web Vitals (LCP, FID, CLS optimized)
✅ Minimal loading time for seamless navigation
✅ Optimized for mobile and desktop users
Marketing Strategy: Driving Growth for Pulpcraft
- SEO & Content Marketing
We are implementing a comprehensive SEO strategy to improve Pulpcraft’s organic visibility. This includes:
- Keyword optimization targeting relevant industry terms
- On-page SEO for every product and category page
- High-quality blog content to establish authority in sustainable tableware
- Social Media Marketing
Our team will create and manage engaging content across platforms like Instagram, Facebook, and LinkedIn to:
- Build brand awareness & trust
- Showcase Pulpcraft’s products in real-life scenarios
- Engage with eco-conscious customers and businesses
- Google Ads & Lead Generation
We will execute Google Ads campaigns to target high-intent B2B and B2C customers. Our approach includes:
- Search & display advertising to drive traffic
- Conversion-optimized landing pages
- Retargeting strategies for lead nurturing
The Future of Pulpcraft
Pulpcraft is set to disrupt the disposable tableware industry with its premium, eco-friendly products and a high-performing website that fuels lead generation. With ongoing marketing efforts, we aim to position Pulpcraft as the go-to brand for sustainable tableware solutions.
Check out the new website here – https://pulp-craft.com
Are You Ready to Elevate Your Brand?
At Konan & Spade, we specialize in building conversion-driven websites and executing high-impact digital marketing strategies. Whether you’re in sustainable manufacturing or another industry, we can help you grow.
