About the Client
White & Brief is a full-service law firm based in India, known for delivering high-impact legal solutions across corporate, commercial, and regulatory practice areas. Their team advises both fast-growing startups and established enterprises, and they take pride in a bold, modern identity—reflected in everything from their legal approach to their branding.
The Ask: SEO Performance Without Compromise on Visual Identity
When White & Brief approached Konan & Spade, they came with two parallel goals:
- Revamp the website to reflect their unique personality and brand.
- Implement an SEO strategy that drives qualified organic traffic and measurable leads.
But this wasn’t a straightforward SEO+Design project.
Their logo had more than five colors—and they wanted every one of them integrated across the website.
The challenge?
“How do we create a visually colorful website that still looks credible, professional, and compliant—especially in the legal industry?”
We were tasked with blending design creativity and SEO precision—without tipping too far in either direction.
The Challenge: Creativity Meets Compliance
In legal marketing, color palettes are usually muted—think navy, charcoal, gold—anything else risks looking unprofessional.
White & Brief’s color palette, however, was vibrant, expressive, and intentionally bold. Their team wanted those colors visible across key sections of the site, not just the logo or footer.
Our challenge was to:
- Use 5+ brand colors tastefully
- Maintain readability, contrast, and hierarchy
- Keep the UX clean and conversion-focused
- Ensure SEO structure and technical compliance
- Deliver a top-tier mobile and desktop speed score
This was a balancing act of style, substance, and structure — and it worked.
Our Solution: SEO-Focused Redesign That Didn’t Dilute the Brand
1. Design System with Color Logic
Instead of applying color randomly, we built a semantic color system:
- Each practice area had a distinct accent color
- Neutral background tones (white/grey) provided contrast
- CTAs and nav links used high-contrast combinations
- Typography and spacing gave visual breathing room
This gave the site a vibrant yet organized feel, artistic but structured.
2. SEO Strategy Built into the Site’s DNA
We rebuilt the website using our Konan & Spade Legal SEO Blueprint, which includes:
- Dedicated pages for each practice area and sector
- Location-specific SEO structure to target city-based queries
- E-E-A-T rich content clusters around legal topics
- Schema markup, clean permalinks, and crawlable internal linking
- Accessibility and semantic markup for better crawling and user experience
3. Built with Bricks for Clean, Fast Code
Using Bricks Builder, we rebuilt the entire site from scratch with:
- Zero code clutter or unnecessary plugins
- Custom post types for team, services, and insights
- Fluent Forms for lead capture
- Tight integration with SEO plugins and analytics tools
- Security best practices and backend hardening
The result? A blazing-fast site with pixel-perfect design and SEO-first architecture.
4. Performance-First Approach: Fast, Secure, and Stable
With every image compressed, every line of code optimized, and every script deferred or lazy-loaded, the new website achieved:
- 95+ PageSpeed Insights score on both mobile and desktop
- <1.2 second load time
- Optimized Core Web Vitals
- Secure forms, reCAPTCHA, and firewall hardening
This wasn’t a compromise between beauty and speed – it was both.
The Result: 4.8% CTR and Rising Organic Traffic
Within 4 months of relaunch:
- 4.8% average click-through rate (CTR) from search results
- Major improvements in bounce rate and time on site
- Consistent rise in organic rankings, even after a full redesign
- Target keywords like:
“Law firm for startups in Mumbai”
“IPR lawyer India”
“Technology law firm India”
Even more impressive: the traffic gains came immediately after the redesign, thanks to the improved structure and technical foundation.
“We’ve never seen SEO gains this fast. We wanted our brand to shine—but the traffic spike and quality of leads has been a bonus we didn’t expect.”
— Founding Partner, White & Brief
What Made It Work
- Brand-Faithful Design
We didn’t dull the client’s creative vision. We used it as a framework and elevated it with layout, balance, and structure. - Structure-Driven SEO Strategy
We applied our legal-specific sitemap and internal linking blueprint to ensure every page served a purpose—and ranked for it. - Blazing Performance
With a lean build and no bloat, the site was fast from Day 1—Google noticed. - Built by Legal Marketing Specialists
We know how to balance compliance, credibility, and conversion.