About the Client
Acuity Law is a forward-thinking law firm based in India, known for its strategic legal counsel across corporate, commercial, dispute resolution, and private client matters. Their clientele spans startups, multinationals, and high-growth enterprises, all looking for precise, effective legal support.
The Ask: Transform Our Website Into a Growth Engine
Acuity Law came to Konan & Spade with a clear mandate:
“We need a modern website that reflects our stature, builds trust with high-value clients, and performs well on Google, without compromising speed or security.”
They had no interest in gimmicks. The brief was clear:
- Clean, professional UI
- Frictionless UX
- Solid SEO and performance foundation
- Secure, scalable WordPress development
The Challenge: When Design Fails, SEO Suffers
The previous Acuity website looked outdated, with heavy layouts and poor mobile usability. Key issues included:
- Bloated codebase slowing down load times
- No structured layout for services, team, or industries
- Poor mobile responsiveness
- Weak CTAs and navigation
- Subpar Core Web Vitals
Despite Acuity’s strong reputation, their website wasn’t converting – and wasn’t ranking.
Our Solution: UX-First Design + Clean Code Development
We started with a fundamental belief:
“Good SEO begins with great UX.”
1. Wireframing & UI/UX Strategy in Figma
Our design team crafted detailed Figma mockups based on:
- Competitive law firm benchmarks
- Visual hierarchy best practices
- CTA positioning for client conversion
- Mobile-first layout flow
- Strong typography and whitespace to enhance readability
Every section, from the hero banner to attorney bios was designed to guide the user journey naturally and encourage contact.
2. Pixel-Perfect WordPress Development with Bricks
Using Bricks Builder, we translated the Figma files into a clean, fast, and flexible WordPress build:
- Fully modular structure (no page builder bloat)
- Minimal plugins: only essentials like Fluent Forms and security modules
- Advanced ACF logic for dynamic content
- Built-in schema support for legal pages
- Zero inline CSS clutter—clean classes and reusable components
3. Speed, Security & Mobile Optimization
We didn’t just make the site look good, we made sure it performed at enterprise level:
- 90+ PageSpeed Insights on both mobile and desktop
- Mobile responsiveness across all devices
- SSL, firewall & reCAPTCHA for security
- Lazy loading, optimized images, and deferred scripts
This wasn’t just about ranking; it was about building a technically sound digital asset for Acuity.
The Result: 129,000 Organic Clicks from Design Alone
In less than 5 months post-launch:
- 129,000+ organic clicks from Google
- Bounce rate dropped by 41%
- Avg. time on site increased by 2X
- Indexed URLs increased by 40%
- Major visibility gains for keywords like:
“corporate law firm in India”
“dispute resolution lawyers”
“top commercial law firms India”
All achieved before any content marketing or backlink campaigns began.
“We didn’t even start blogging yet, just a better site changed our ranking.”
— Partner at Acuity Law
What Made This Project Succeed
- UX-led Design Philosophy
Every decision, from menu layout to CTA placement, was made with user behavior in mind. - SEO-Friendly Structure from Day 1
Clean semantic HTML, logical page hierarchy, and optimized codebase. - No Compromises on Performance
We prioritized speed, security, and scalability—all without adding tech debt. - Built by Legal Marketing Experts
We knew what mattered in the legal context—compliance, clarity, and credibility.